The Incident
The controversy began when Virat Kohli’s like on one of Avneet Kaur’s photos was noticed. This sparked a flood of rumours and memes on social media. Some users suggested it was deliberate, while others questioned Kohli’s wife, Anushka Sharma, tagging her in their posts. The situation became so serious that Kohli himself had to offer an explanation.
A Gain of Two Million Followers
This controversy proved a golden opportunity for Avneet Kaur. Reports suggest that before the incident, she had approximately 30 million Instagram followers. Following the controversy, her follower count rose to 31.8 million, a gain of nearly two million.
Publicity Benefits for Celebrities
According to social media experts, while such controversies may initially attract criticism, they ultimately benefit celebrities in terms of publicity. 23-year-old Avneet Kaur (अवनीत कौर) may now find herself in demand for bigger brands and projects.